Bloomington by Bike and Bus
Although Indiana University has a rich tradition of sports cycling, very few students, faculty, or staff members ride their bikes to campus on a regular basis. Through my research, I found that many potential bike commuters were unaware of the safest bicycle routes from their homes to campus. In addition, students pay for city and university bus service through student fees, but many still drive alone to campus each day. I was appointed as an IU Sustainability Task Force graduate fellow to investigate ways to encourage more people to take alternative transportation to campus and to create a map that illustrated some of their options.
My Tools & Techniques
- Analysis of IU Transportation Survey (3,000 respondents) to investigate current barriers to taking alternative transportation
- Student and faculty interviews about commuting habits
- Became a bicycle commuter for the summer to put myself in the shoes of users
- Taught myself the Google Maps API in order to create a map that would be easily accessible online
- Paper prototype of the map for usability evaluation before buildout
- Additional usability evaluations during and after buildout
- Mike Steinhoff: conducted the Spring 2008 Transportation Survey, provided mentorship regarding the city/campus transportation systems, created a geographic coordinate list of bike parking on campus
- Ian Eschbacher: created a Ruby script to change the bike parking coordinates to a Google-Maps-readable format
- Michael Hamburger, Rob Fischman, Kent McDaniel: IU Sustainability Task Force Transportation Mentors
Visit the Site
Bloomington By Bike and Bus is currently housed on the IU Sustainability Task Force website but may soon be integrated with the City of Bloomington website.